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National Red Ribbon Week in USA

National Red Ribbon Week in USA is held on October 23. It is the oldest and largest drug prevention program in the nation reaching millions of young people. This event in the third decade of the month October is annual. Help us Help us 
23 October - National Red Ribbon Week in USA
Red Ribbon Week is designed to help parents and schools deliver an effective drug prevention curriculum. Red Ribbon Week is designed to create critical mass, which is necessary to reduce destructive social norms/behaviors and promote positive social norms/behaviors.
Red Ribbon Week started after the death of Drug Enforcement Administration Special Agent Enrique ďKikiĒ Camarena, who in 1985 was brutally murdered by drug traffickers he was investigating in Mexico. After his death, people wanted to honor his sacrifice.
In response to the murder of DEA Agent Enrique Camarena, angered parents and youth in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the killing and destruction cause by drugs in America. In 1988, NFP sponsored the first National Red Ribbon Celebration.

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