SEO Specialist Day

The holiday is not official. The date was determined by voting on the Searchengines forum.

It's the broadest field of marketing. It's the biggest driver of website traffic, still to this day. Three-quarters of SEO Is Off-Page. It's as niche and specialist as you want it to be.

Today's SEO needs to understand all of marketing at a deep level, the psychology of the human race, the specific culture to whom they're marketing, the social media landscape, web analytics, web design and development, viral marketing, content, product, business models and more.

Key SEO success factors include optimizing for the search experience, creating content for people (not search engines), and preparing for voice search. Top Ranked Pages On Google Have An Average Word Count Of 1447.

SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.