Don't Cry Over Spilled Milk Day

To us, wasted milk is not only a financial blow. So we cry over spilled milk. Identifying and measuring waste is a crucial first step to prioritise resources and drive change.

But did you know that our highways and roads have a dividing center line today thanks to a spilled milk incident more than a century ago? It was in 1911, in Wayne County, Michigan, that Edward N. Hines, a member of the county road commission, noticed a leaky milk wagon dripping a trail of white liquid down the road. At that moment, it dawned on him that painting a center line down the street could separate opposing traffic, an idea that has since been heralded as the single most important traffic safety device in the history of automobile transport.