Men's Grooming Day

First thing's first — male grooming is important because we men, just like women, are people too. A daily grooming routine helps to maintain your personal hygiene (something that we hope you already know is essential!) and is also important for keeping you looking and feeling young, attractive, and clean. Men’s Grooming Day encourages men everywhere to buy and use grooming products and to proactively manage their appearance.

Founded and sponsored by American Crew, a company dedicated to redefining what it means to be a well-groomed man, this day was created as a reminder for men to spruce up their grooming practices and take care of themselves.