Hong Kong Food Festival
Hong Kong Food Festival is held on August 11. 香港冬日美食節 - conducted since 2002 for five days. This event in the second decade of the month August is annual.
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The first Hong Kong Food Festival was organized in 2003, when at that time Hong Kong was suffering under the epidemic of severe acute respiratory syndrome (SARS). Due to the epidemic, people's willingness to buy decreased and the local market was suffering. To stimulate consumption, the organizer, Hong Kong Asia Exhibition (Holdings) Ltd organized both the Hong Kong Food Festival and Hong Kong Mega Showcase in December, near Christmas. By holding both exhibition near the holidays, the organizer aimed not only to encourage local consumption and stimulate the economy, but also to bring the joy of holidays to Hong Kong through a carnival style exhibition, so as to revitalize the atmosphere in Hong Kong at that time.
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